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Construction – An Industry with a Powerful Story to Tell

The construction industry has many heroic and inspiring stories to tell. Consider the statistics: construction creates £103 billion economic value per year, 6.5% of all economic activity. It employs 2.1 million people, 6.2% of the workforce. It supports vast industries producing construction materials, building plant and equipment, and world class professional services such as architecture and engineering consultancy.

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Posted by Kevin Ainsworth on 27 April 2018

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PR and Marketing for Aerospace – A World-Class British Industry

Aerospace is amongst most important manufacturing sectors in the UK and a major contributor to the economy. According to trade body ADS, it generates £38 billion of economic activity annually, employs 120,000 people directly and another 118,000 indirectly.

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Posted by Kevin Ainsworth on 29 March 2018

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Exhibiting at the Farnborough International Airshow?

Download Our Free Guide to Maximising Exhibition Publicity

FIA 2018 is upon us. There is little more than four months remaining until the show. Whether you booked your exhibition stand well in advance or with just a few months to spare, there is no time like the present to action your marketing plans.

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Posted by Adrian Maguire on 26 February 2018

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Getting the Most Out of Pictures for PR and Marketing

Having great pictures for PR and marketing is vital and this blog is about increasing the chances of improving your supply of useable pictures. It is not about camera gear or a photography tutorial. I am not a professional photographer, but as PR person I have an insatiable appetite for pictures to tell my clients' stories. Pictures are essential to achieving this successfully. Examples here are my own attempt at taking pictures.

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Posted by Adrian Maguire on 30 January 2018

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New General Data Protection Regulations – GDPR

Effective from May 2018, the GDPR is a new framework for data protection that replaces current UK and EU regulations. It has two main purposes: to give people control over their personal data and to ensure consistency in the way personal data is held and processed throughout the EU. Forget the fact that we are leaving, the new rules will be written into UK law.

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Posted by Kevin Ainsworth on 30 November 2017

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Use Video to Market Your Business

The importance of video is growing rapidly. Smart phones, tablets, SmartTVs, live web streaming, in-car/in-flight entertainment, wearables, virtual reality, gaming – the list goes on, all driving an insatiable demand for content. Business-to-consumer markets tend to pioneer new techniques and devices, but ever more quickly these are taken-up by companies in business-to-business – commercial, construction, engineering and manufacturing.

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Posted by Adrian Maguire on 31 October 2017

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Save Money by Managing Your Digital Media and Marketing Assets

A time consuming aspect of providing PR services to engineering, construction and technology companies, is the sourcing of high quality visuals – graphics, photographs, video and so on.

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Posted by Adrian Maguire on 29 September 2017

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Ainsworth Maguire Relocation - Back to Our Roots

The start of July has been exceedingly busy relocating Ainsworth Maguire from Rawtenstall to Bury, where Kevin Ainsworth originally founded the business in 1985 under the name Marketing Workshop. Ainsworth Maguire was formed in 1987 when I joined Kevin.

After more than 30 years helping companies in construction, engineering and manufacturing to communicate their innovations to customers and the wider business world, Kevin is taking a well-earned retirement. He will retain a consulting role and be available for a transition period to assist as needed.

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Posted by Adrian Maguire on 13 July 2017

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Earning Attention: A Vital Element in B2B PR and Marketing

No business operates in a vacuum. Whatever you do, you have to share your story with others to build understanding, dialogue and the trust that sustains business relationships. This is especially true today, when there is so much chatter and noise, your message needs cut through the clamour.

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Posted by Kevin Ainsworth on 30 March 2017

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Let’s Make Empty Web Sites Obsolete

If ‘content is king’ why are there so many content-poor web sites out there? These sites often look attractive, they have the right structure so they are easy to understand and navigate, good pictures, good use of colour, easy responsive resizing and a hint that there could be something interesting to read. They even include tabs that say news, blog, case studies and video. However, when you click these tabs you are usually presented with something from three years ago at best or, at worst, simply left with a blank.

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Posted by Kevin Ainsworth on 28 February 2017

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