Seasons cheer to everyone. It is has been an eventful year at Ainsworth Maguire with founding partner Kevin Ainsworth retiring and also moving premises to prepare for the future. Though Kevin has stepped back for well-earned R&R, his name continues in the business.
Thank you to all our clients. Always a pleasure to work with and learn so much from colleagues in construction, engineering and manufacturing. Thriving on the challenge of highlighting the many and varied technical developments makes PR in this sector especially rewarding.
Ainsworth Maguire will close noon on Friday 23rd and reopen on Wednesday 3rd January.
Effective from May 2018, the GDPR is a new framework for data protection that replaces current UK and EU regulations. It has two main purposes: to give people control over their personal data and to ensure consistency in the way personal data is held and processed throughout the EU. Forget the fact that we are leaving, the new rules will be written into UK law.
The importance of video is growing rapidly. Smart phones, tablets, SmartTVs, live web streaming, in-car/in-flight entertainment, wearables, virtual reality, gaming – the list goes on, all driving an insatiable demand for content. Business-to-consumer markets tend to pioneer new techniques and devices, but ever more quickly these are taken-up by companies in business-to-business – commercial, construction, engineering and manufacturing.
A time consuming aspect of providing PR services to engineering, construction and technology companies, is the sourcing of high quality visuals – graphics, photographs, video and so on.
Here is a great idea if you want to take your recent company video out on the road – literally! A new service from Gaby, our video production partner, is Elite Digital Advertising – Luton sized vans which can be parked up where you require. On the sides and back panels there are huge flat screens showing your video, advertisement or other promotional messages.
The start of July has been exceedingly busy relocating Ainsworth Maguire from Rawtenstall to Bury, where Kevin Ainsworth originally founded the business in 1985 under the name Marketing Workshop. Ainsworth Maguire was formed in 1987 when I joined Kevin.
After more than 30 years helping companies in construction, engineering and manufacturing to communicate their innovations to customers and the wider business world, Kevin is taking a well-earned retirement. He will retain a consulting role and be available for a transition period to assist as needed.
April 21 was the Queen’s official birthday. This is the day when the Awards for Enterprise for the current year were announced and, importantly, entries open for the following year. For any business, receiving this award is an incredible accolade. It is recognition for your achievements that wins admiration, respect and creates national and international publicity opportunities that last for five years.
No business operates in a vacuum. Whatever you do, you have to share your story with others to build understanding, dialogue and the trust that sustains business relationships. This is especially true today, when there is so much chatter and noise, your message needs cut through the clamour.
If ‘content is king’ why are there so many content-poor web sites out there? These sites often look attractive, they have the right structure so they are easy to understand and navigate, good pictures, good use of colour, easy responsive resizing and a hint that there could be something interesting to read. They even include tabs that say news, blog, case studies and video. However, when you click these tabs you are usually presented with something from three years ago at best or, at worst, simply left with a blank.
Most of us get our news from established and, in general, trusted media. Though these outlets are not perfect they are usually staffed by professionals who want to get as close to the truth as they can by researching and presenting data, discovering facts, seeking opinion from qualified and experienced experts and relaying this to us in an informative way.