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Advanced Engineering 2018 – The Visit is Worth It

For any company, participation in exhibitions is a substantial commitment in time, resources and money. Planning often begins a year before when stands are booked and intensifies in the months preceding the show. Then there is the essential stand staff on hand throughout. Post exhibition, many months are spent following-up on leads. And, of course, there are all the costs associated with space, stand build and more.

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Posted by Adrian Maguire on 31 October 2018

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Reputation – Playing Fast and Loose with the Law

There has been fuss today in the news over David Beckham dodging a speeding charge (see BBC). While not a huge fan of celebrity, I have always found that Mr Beckham comes across quite well when interviewed. I found this story to have three interesting PR angles.

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Posted by Adrian Maguire on 28 September 2018

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Digging for Gems in Old Files

When moving premises last year we decided to have a good clear out of old files – paper based – yes we still have some filing cabinets! However, as is often the case, we should have started the process much sooner as we found too many files held some interest to make quick decisions on their fate. The result: we picked the low hanging fruit and managed to half the number of cabinets from six to three.

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Posted by Adrian Maguire on 31 August 2018

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Manufacturing – An Economic Powerhouse that we Cannot Afford to Lose

There is still a lot of dangerous nonsense talked about manufacturing. Not long ago, people started to contemplate the post-industrial society and the future belonging to services such as finance, creative industries, tourism and hospitality. The reality is somewhat different. We are all still feeling the consequences of the banking collapse a decade ago and no one has a clue as to what will be the final ramifications of printing money as a way out. Deep down we all know that true wealth creation depends on the transformational process of manufacturing.

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Posted by Kevin Ainsworth / Adrian Maguire on 30 June 2018

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PR, Video, Design and Web: Better Value for Your Business

Marketing budgets have to work hard. Integrating messages over multiple channels brings greater outreach, impact and credibility with better returns on your investment.

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Posted by Adrian Maguire on 31 May 2018

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Construction – An Industry with a Powerful Story to Tell

The construction industry has many heroic and inspiring stories to tell. Consider the statistics: construction creates £103 billion economic value per year, 6.5% of all economic activity. It employs 2.1 million people, 6.2% of the workforce. It supports vast industries producing construction materials, building plant and equipment, and world class professional services such as architecture and engineering consultancy.

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Posted by Kevin Ainsworth on 27 April 2018

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PR and Marketing for Aerospace – A World-Class British Industry

Aerospace is amongst most important manufacturing sectors in the UK and a major contributor to the economy. According to trade body ADS, it generates £38 billion of economic activity annually, employs 120,000 people directly and another 118,000 indirectly.

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Posted by Kevin Ainsworth on 29 March 2018

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Exhibiting at the Farnborough International Airshow?

Download Our Free Guide to Maximising Exhibition Publicity

FIA 2018 is upon us. There is little more than four months remaining until the show. Whether you booked your exhibition stand well in advance or with just a few months to spare, there is no time like the present to action your marketing plans.

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Posted by Adrian Maguire on 26 February 2018

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Getting the Most Out of Pictures for PR and Marketing

Having great pictures for PR and marketing is vital and this blog is about increasing the chances of improving your supply of useable pictures. It is not about camera gear or a photography tutorial. I am not a professional photographer, but as PR person I have an insatiable appetite for pictures to tell my clients' stories. Pictures are essential to achieving this successfully. Examples here are my own attempt at taking pictures.

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Posted by Adrian Maguire on 30 January 2018

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