Chris Rand of Business Marketing On-Line and former industrial trade magazine editor, wrote a recent blog where he argued that the company web site should be viewed as a member of the team. The argument went thus: suppose a colleague rings in sick, it’s inconvenient but you can probably share out the work, re-prioritise and find work-arounds. Now suppose the web site goes down, for perhaps just a few hours. This often causes panic, especially if the website is taking orders directly but also because the web site is for most business a vital showcase to the world and acknowledged as the route by which many, if not most, customers will find you.
April 21 was the Queen’s official birthday. This is the day when the Awards for Enterprise for the current year were announced and, importantly, entries open for the following year. For any business, receiving this award is an incredible accolade. It is recognition for your achievements that wins admiration, respect and creates national and international publicity opportunities that last for five years.
The Industrial Strategy Commission is inviting submissions from manufacturers about the future direction for industry in the UK. Leading the commission are accomplished academics and economists from Manchester and Sheffield Universities and who will be producing a report that will go directly to the government.
No business operates in a vacuum. Whatever you do, you have to share your story with others to build understanding, dialogue and the trust that sustains business relationships. This is especially true today, when there is so much chatter and noise, your message needs cut through the clamour.
If ‘content is king’ why are there so many content-poor web sites out there? These sites often look attractive, they have the right structure so they are easy to understand and navigate, good pictures, good use of colour, easy responsive resizing and a hint that there could be something interesting to read. They even include tabs that say news, blog, case studies and video. However, when you click these tabs you are usually presented with something from three years ago at best or, at worst, simply left with a blank.
Most of us get our news from established and, in general, trusted media. Though these outlets are not perfect they are usually staffed by professionals who want to get as close to the truth as they can by researching and presenting data, discovering facts, seeking opinion from qualified and experienced experts and relaying this to us in an informative way.
In the contest of ideas, you need white papers in your armoury. Historically, white papers were used by government to pilot new ideas and encourage public debate and contributions before legislation. In business they are used to demonstrate depth of knowledge, win respect and often to support a new technical approach over an established alternative.
Congratulations to Easyfairs, organisers of the Advanced Manufacturing show that took place early in November. Embracing the key pillars of modern engineering, aerospace, automotive, composites, advanced materials and smart factory the show attracted major exhibitors and tens of thousands of visitors to its stands and presentation suites, proof of a continuing resurgence in UK manufacturing.
Like the builder who sometimes doesn’t get to complete their own garden wall, we have been steadily chipping away at creating our new web site over the last twelve months. The development has coincided with a busy time working on fantastic customer projects, so occasionally we have had to down tools and re-focus our attention.
View our legacy blog here.
aerospace ainsworth maguire automotive autosport awards b2b business business marketing content creation designing web sites donald trump e-books e-newsletters engineering exhibitions fake news feature articles industrial strategy industry innovation manufacturing marketing media outreach owned media pr precision engineering press releases promotion public relations queen's award for enterprise smart factory social media technical pr uk industry video video production web content web design web sites white papers