For any company, participation in exhibitions is a substantial commitment in time, resources and money. Planning often begins a year before when stands are booked and intensifies in the months preceding the show. Then there is the essential stand staff on hand throughout. Post exhibition, many months are spent following-up on leads. And, of course, there are all the costs associated with space, stand build and more.
When moving premises last year we decided to have a good clear out of old files – paper based – yes we still have some filing cabinets! However, as is often the case, we should have started the process much sooner as we found too many files held some interest to make quick decisions on their fate. The result: we picked the low hanging fruit and managed to half the number of cabinets from six to three.
There is still a lot of dangerous nonsense talked about manufacturing. Not long ago, people started to contemplate the post-industrial society and the future belonging to services such as finance, creative industries, tourism and hospitality. The reality is somewhat different. We are all still feeling the consequences of the banking collapse a decade ago and no one has a clue as to what will be the final ramifications of printing money as a way out. Deep down we all know that true wealth creation depends on the transformational process of manufacturing.
Marketing budgets have to work hard. Integrating messages over multiple channels brings greater outreach, impact and credibility with better returns on your investment.
The construction industry has many heroic and inspiring stories to tell. Consider the statistics: construction creates £103 billion economic value per year, 6.5% of all economic activity. It employs 2.1 million people, 6.2% of the workforce. It supports vast industries producing construction materials, building plant and equipment, and world class professional services such as architecture and engineering consultancy.
Aerospace is amongst most important manufacturing sectors in the UK and a major contributor to the economy. According to trade body ADS, it generates £38 billion of economic activity annually, employs 120,000 people directly and another 118,000 indirectly.
FIA 2018 is upon us. There is little more than four months remaining until the show. Whether you booked your exhibition stand well in advance or with just a few months to spare, there is no time like the present to action your marketing plans.
Having great pictures for PR and marketing is vital and this blog is about increasing the chances of improving your supply of useable pictures. It is not about camera gear or a photography tutorial. I am not a professional photographer, but as PR person I have an insatiable appetite for pictures to tell my clients' stories. Pictures are essential to achieving this successfully. Examples here are my own attempt at taking pictures.
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