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Ainsworth Maguire Public Relations Services
Full Business to Business PR Programmes
Ainsworth Maguire will develop customised B2B public relations programmes
to meet your strategic business and marketing objectives. Media relations is usually at the
core of business communication. We create planned and sustained PR campaigns - normally spanning
twelve months. Depending on your PR needs, media relations can include:
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PR strategy - create your PR plan and schedule.
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Media research - proactively seek PR opportunities.
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News releases - announcements, new products and services, application
case studies and more.
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Feature articles - negotiate placement, research and write.
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Advertorials - placement, research and write.
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White papers - research and writing.
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Newsletters - story research and writing (design and production if
needed).
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Editorial visits - proactively arrange visits by editors and journalists
to client locations.
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Online PR - submit news to PR wires, newsgroups, blogs, online newsletters,
RSS feeds and so on.
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Broadcast - arrange for scripts, audio news releases and broadcast
quality video news releases (VNRs).
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Exhibition support - preview news releases and press packs for the
show.
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Events support - from planning to exploiting post event publicity
opportunities.
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PR Photography - arrange location and studio PR photography.
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Media monitoring - news clippings - traditional print and web media.
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Crisis management - help you create a plan and to be prepared.
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Corporate brochures - copywriting and arranging design and production if required.
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General copywriting - sales letters, direct mail, brochures, advertisements
or for any communication you wish to make.
Support Services
The delivery of a PR programme may require access to other professional support
services. You may have these in-house or use existing suppliers. We are happy to work with your
in-house team or any preferred suppliers. However, if needed, we can also source from experienced
professionals:
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General photography - any specialism including industrial, food,
studio and aerial.
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Graphic design - for literature, newsletters, product catalogues,
advertisements and so on.
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Illustration and animation - if it doesn't yet exist, then complete
virtual 3D worlds can be created for still image, video or web presentation.
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Multimedia production - from powerpoint and shockwave presentations
to full video productions.
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Web site design - from simple sites to full e-commerce enabled.
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Event management - from formal openings to royal visits.
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Promotional merchandise - sourcing appropriate items to reflect a
client's values.
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Spokesperson training - sourced through well known television professionals.
Public Relations Projects
If short PR projects are required, perhaps to cover a one-off event or company
milestone, we can use a combination of PR techniques to help you maximise the publicity benefit
and message impact.
See related pages:
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What is PR? |
About Us |
Online PR |
Brochures
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