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Ainsworth Maguire Public Relations Services

Full Business to Business PR Programmes

Ainsworth Maguire will develop customised B2B public relations programmes to meet your strategic business and marketing objectives. Media relations is usually at the core of business communication. We create planned and sustained PR campaigns - normally spanning twelve months. Depending on your PR needs, media relations can include:

• PR strategy - create your PR plan and schedule.

• Media research - proactively seek PR opportunities.

• News releases - announcements, new products and services, application case studies and more.

• Feature articles - negotiate placement, research and write.

• Advertorials - placement, research and write.

• White papers - research and writing.

• Newsletters - story research and writing (design and production if needed).

• Editorial visits - proactively arrange visits by editors and journalists to client locations.

• Online PR - submit news to PR wires, newsgroups, blogs, online newsletters, RSS feeds and so on.

• Broadcast - arrange for scripts, audio news releases and broadcast quality video news releases (VNRs).

• Exhibition support - preview news releases and press packs for the show.

• Events support - from planning to exploiting post event publicity opportunities.

• PR Photography - arrange location and studio PR photography.

• Media monitoring - news clippings - traditional print and web media.

• Crisis management - help you create a plan and to be prepared.

• Corporate brochures - copywriting and arranging design and production if required.

• General copywriting - sales letters, direct mail, brochures, advertisements or for any communication you wish to make.

Support Services

The delivery of a PR programme may require access to other professional support services. You may have these in-house or use existing suppliers. We are happy to work with your in-house team or any preferred suppliers. However, if needed, we can also source from experienced professionals:

• General photography - any specialism including industrial, food, studio and aerial.

• Graphic design - for literature, newsletters, product catalogues, advertisements and so on.

• Illustration and animation - if it doesn't yet exist, then complete virtual 3D worlds can be created for still image, video or web presentation.

• Multimedia production - from powerpoint and shockwave presentations to full video productions.

• Web site design - from simple sites to full e-commerce enabled.

• Event management - from formal openings to royal visits.

• Promotional merchandise - sourcing appropriate items to reflect a client's values.

• Spokesperson training - sourced through well known television professionals.

Public Relations Projects

If short PR projects are required, perhaps to cover a one-off event or company milestone, we can use a combination of PR techniques to help you maximise the publicity benefit and message impact.

See related pages: Get Quote | What is PR? | About Us | Online PR | Brochures

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