“The traditional approach of business consultants is to parachute in, audit business processes and produce a hefty tome signposting a way to a brighter future. They pick up their substantial cheque and then leave the poor client to struggle with the practical issues of change and performance improvement.” explained Vince.

Luminary will combine a thorough audit of marketing processes with a practical programme for improvement and real help in their implementation. The post-strategy services provided will include staff development programmes, development of internal support services, development of IT infrastructure and business to business promotional services.

An alliance with Mascot, a major Swiss business training provider, gives access to proven training methodologies. This has contributed to the success of companies such as Siemens, Agilent Technology, SAP, Cannon, Adobe and others.

Companies will benefit from Luminary’s service in many ways. They will gain a clear sense of direction; ensuring actions are targeted for maximum efficiency and benefit. Plans will be developed to ensure that project and contract negotiations are not driven by price, potentially increasing margins and ultimately profitability. New strategies will focus the use of resources, reducing costs of marketing and increasing the probability of success in negotiations and winning orders. Increased business success will improve employee direction, role satisfaction and ultimately staff retention.

Commenting on the business environment Vince explained. “We understand the issues that are driving business today: global competition – creating excessive preoccupation with price, demands to reduce costs and raise marketing productivity and the need to motivate and retain good staff. It is vital in this climate to communicate a clear sense of direction and create early success. We believe we can help clients deal with price issues, reduce costs, improve customer service and build stronger customer relationships and profitability.”

Luminary will be targeting SME’s in mature markets and entrepreneurial companies where growth has outstripped marketing, management and financial resources and support is required to sustain profitable business development.

Uploaded: June 29, 2006

Tel.
0044 (1) 473 602 271

vincewoodward@luminaryconsultants.com

www.luminaryconsultants.com

For more info please e-mail Ainsworth Maguire:
pr@ainsmag.co.uk

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