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Ainsworth Maguire Public Relations
Online PR and E-marketing
The media is constantly changing and evolving technology often introduces new ways to communicate news - online news, RSS, blogging, podcasting and so on. In the 1980's a PR company may have subscribed paper directories of media contacts to keep abreast of who was who in the media. From the mid 90's we were among the first PR agencies to embrace media databases with daily updates by computer link. Now we use real-time media information systems that are researched and updated constantly by specialists with vast resources dedicated to the task.
Ainsworth Maguire subscribes to Mediadisk from Cision which gives us access to the world’s media and keeps us up to date in real time. We distribute your news to both traditional print media and online news web sites.
Your news travels further and last longer with online public relations. On the web there are many specialist subject web sites and blogs that welcome news from outside sources – some free to all, some free to members and some requiring a small fee. We assess all these in terms of your PR objectives and, if appropriate, seek to place online press releases with them. Once used online, your news becomes part of the vast searchable Internet archive.
Successful online PR also contributes to your company’s web site search engine ranking (Google, Yahoo, MSN etc.) as online news will often include a direct click-through link to your web pages. To help keyword optimize your press releases and feature articles, without detracting from their readability, we have also invested in software tools to analyze search key word use and search engine opitimization (SEO).
All Ainsworth Maguire PR programme clients receive a free branded online news room to hold releases, articles, images and other downloads for journalists and editors to access. Your news room will give you easy access to your library of news and images 24/7. News rooms also include convenient social book marking, tagging and RSS feed facilities.
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