Example Form

Public Relations Budget Briefing Form - Example Answers

This example based on a fictitious company shows the kinds of information we need to create a public relations programme. From your answers, we will review your current position, design a PR strategy, research media, itemise activities and produce a costing. This can be sent by e-mail or presented in person.

Please summarise your business, products and services.

What markets do you service?

How do you distribute your products/services?

Who is responsible for or influences the purchasing decision?

What factors drive or influence your market?

Who or what are your major competitors?

What marketing methods do you currently use?

Please give a brief summary of your business objectives.

How do you expect PR to support your objectives?

Educate your market
Create awareness
Generate enquiries
Generate direct sales
Correct bad opinion
Modify behaviour

How many of the following do you think you need?

Simple announcement releases
Product releases
Case study releases
Feature article writing and placement
Exhibition preview releases
Exhibition press packs
Editor/facility visits
Other events
Newsletter writing (per A4 page)
Photo calls
half day locations or studio photography shoots

Yes No    Would you like a clipping service?
Yes No    Would you like a web monitoring service?
Yes No    Would you like your clippings analysed?

   Do you have a budget in mind?
   When do you need proposals?

Please give any other information here.

T. +44 (0)161 761 5606 E: pr@ainsmag.co.uk