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Careers at Ainsworth Maguire PR
Current PR Job Vacancies
Thank you for considering Ainsworth Maguire as a potential employer. Working
in PR is a rewarding experience, through public relations you can gain insights into how businesses
operate and how customers react to messages and the news channels that deliver them.
Currently we have no PR vacancies but you are welcome to e-mail your CV to:
PR jobs with Ainsworth
Maguire. We wish you every success in your public relations career.
Advice for PR Job Seekers
- Know what PR is and what it involves. It pays to have a couple
of definitions burned in memory and to be able to talk intelligently about what they mean. That
way when the interviewer asks you what PR is all about and why you want to be involved you will
not look silly. Also know about the basics - press releases, feature articles, media relations,
online PR and other PR communication techniques.
- Research, research, research. There has never been so much information
about PR, for example, take a look at the Chartered Institute of
Public Relations (CIPR) web site (www.ipr.org.uk). Look at company sites, read the periodicals
and look at case studies.
- Join the CIPR as a student member. This shows you are serious.
It also means you can gain entry to group meetings, meet people who work in the industry, start
to network and gain a real life perspective.
- Hone your communication skills. This is the most important thing
you offer. You have to be able to show you can analyse and interpret complex issues and argue
them through in writing and in face to face presentation.
- Get experience. Get involved with the college newspaper, write
to the papers, see if you can sell articles into relevant journals, get a work placement during
the vacation. All this enables you to prepare a portfolio for the interview to show you have
a track record in print, web or broadcast.
- Get personal. Whether you are writing speculatively or replying
to an advertisement, address your correspondence to a named individual, by their proper title.
- Research potential employers. PR shops tend to specialise. Ainsworth
Maguire is predominantly a technical business to business agency. We need people who are excited
by technology and can convey that enthusiasm for our clients. So know what your potential employer
does, who their clients are and be ready to explain how you can contribute.
- Sell yourself. Think of yourself as a product. What is your
USP? One of the core tasks in PR is to promote products, if you cannot promote yourself then
how is an employer going to trust you to promote his clients?
- Be confident. Remember the ABC of success - ability, breaks,
confidence.
- Don’t let anyone tell you that degree in PR is the only route into
the business. Degrees provide a grounding and some of the skills required. These skills
can also be acquired on the job. For many branches of PR a mature understanding business, or
specific technical background can be more important than a degree.
Further Reading
| Title |
Author |
Publisher |
| Careers in Marketing,
Advertising & Public Relations |
Adela Stanley, Caroline
Hird |
Kogan Page |
| Brilliant Answers to
Tough Interview Questions |
Susan Hodgson |
FT Prentice Hall |
Find these books at Waterstone's or
Amazon.
|
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