Like the builder who sometimes doesn’t get to complete their own garden wall, we have been steadily chipping away at creating our new web site over the last twelve months. The development has coincided with a busy time working on fantastic customer projects, so occasionally we have had to down tools and re-focus our attention.
As one of the first PR companies to be web active, going back to around 1997 for our first site, created with simple text coding, the site had grown rather big over time. Of course computing, the internet, mobile communication and web development have changed rapidly since those early days. In the intervening years we created four web sites for different purposes – partly inspired by Google’s ever changing algorithm. The better elements of each of those sites is now integrated into this one site – which is also fully mobile responsive.
Main content changes include greater emphasis on integrated services such as design – traditional and web, video services and social media. The new news area is flatter and easier to navigate and also allows to make better use of images for download by editors and publishers.
As a pioneer of an integrated news area for client news, where journalists could download a press release and images directly, we have always been an early adopter of digital processes. Sadly, in the early days we could not include high resolution images as most internet users were still bound by dial-up modems. As soon as broadband came available we rectified this and included hi-res colour images along with text. The legacy of all those news stories meant we had a great deal of work sorting out obsolete pages and implementing redirections.
Many thanks goes to Mike and James at Red Chilli Design Bolton – our web designers and collaborators, Gaby at Elite Film and Media – our videographers and or course our customers for allowing us to use various elements of our work as examples.
Our previous blog has been frozen in time and is still available at the old link. All new postings will be on this new site, so do bookmark this page for easy return. And if you do find anything that isn’t working correct, other errors or you have feedback, please let us know.
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