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Save Money by Managing Your Digital Media and Marketing Assets

A time consuming aspect of providing PR services to engineering, construction and technology companies, is the sourcing of high quality visuals – graphics, photographs, video and so on.

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Posted by Adrian Maguire on 29 September 2017

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Advertising Doesn’t Get More Mobile Than This!

Here is a great idea if you want to take your recent company video out on the road – literally! A new service from Gaby, our video production partner, is Elite Digital Advertising –  Luton sized vans which can be parked up where you require. On the sides and back panels there are huge flat screens showing your video, advertisement or other promotional messages.

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Posted by Adrian Maguire on 14 August 2017

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Owned Media: More Than Just Web Sites – An Opportunity for Every Business

Chris Rand of Business Marketing On-Line and former industrial trade magazine editor, wrote a recent blog where he argued that the company web site should be viewed as a member of the team. The argument went thus: suppose a colleague rings in sick, it’s inconvenient but you can probably share out the work, re-prioritise and find work-arounds. Now suppose the web site goes down, for perhaps just a few hours. This often causes panic, especially if the website is taking orders directly but also because the web site is for most business a vital showcase to the world and acknowledged as the route by which many, if not most, customers will find you.

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Posted by Kevin Ainsworth on 26 June 2017

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The Time to Enter the Queen’s Award for Enterprise is NOW!

April 21 was the Queen’s official birthday. This is the day when the Awards for Enterprise for the current year were announced and, importantly, entries open for the following year. For any business, receiving this award is an incredible accolade. It is recognition for your achievements that wins admiration, respect and creates national and international publicity opportunities that last for five years.

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Posted by Kevin Ainsworth on 24 May 2017

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Earning Attention: A Vital Element in B2B PR and Marketing

No business operates in a vacuum. Whatever you do, you have to share your story with others to build understanding, dialogue and the trust that sustains business relationships. This is especially true today, when there is so much chatter and noise, your message needs cut through the clamour.

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Posted by Kevin Ainsworth on 30 March 2017

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Using White Papers in Business to Business Technical Public Relations

In the contest of ideas, you need white papers in your armoury. Historically, white papers were used by government to pilot new ideas and encourage public debate and contributions before legislation. In business they are used to demonstrate depth of knowledge, win respect and often to support a new technical approach over an established alternative.

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Posted by Kevin Ainsworth on 20 December 2016

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